A strong concept is needed to ensure the success of a new mobile application. But what is an app concept? It's certainly not the final definition, but you can roughly assume that it's the phase between the idea to use and the actual start of programming. In this phase, among other things, the application is defined, the user group is determined, the function list is created, a roadmap is defined and the design is determined.
In this article, we'll explain how to create a strong concept for your project. p>
The definition should be made very early in the development phase. In turn, this will be helpful in finding a list of functionalities that suit the application and which are attractive to the user.
During the complete development, this definition can be used to decide if certain functionalities and procedures make sense.
It's important to know who the users will be. Are they teenagers, teenagers or older people? Which type of person? Is that more likely to be men or women using the app? By answering these and other questions you can create a profile of the later user. This is very important, because the whole color choice, the user guidance etc. depends on it.
A child, for example, expects a different experience than an adult. p>
Since the idea at the beginning is certainly not fully developed, it makes sense to brainstorm. Here you write down as many ideas to the app as possible. It should first of all be unimportant whether these functionalities can be implemented or not. In fact, it's more about collecting as many keywords and approaches to the application as possible.
In this phase you write in a list all functionalities that might be of interest to the user. For a starter application, for example, this would be a list like this: p>
Often not all functionalities are brought to the public in Version 1.0 of the app. Functionalities are added over time. It makes sense to write down such a roadmap, so you always know where you are and what milestones are still to be achieved. P>
In order to create a roadmap, you can group your list of functions in a first step into groups. A grouping can be in the example mentioned so far: "all functionalities which make it possible to contact friends". Another grouping can be a backend that allows moderating chat entries, and so on. P>
After grouping, you can again evaluate the importance of each group. Contacting friends in this case may be a very important functionality without which the app will not work. The backend may, in some cases, be rather unimportant and may be added at a later date / release. P>
After the evaluation, you can specify when the groups should be finished. p>
A wireframe is a highly simplified representation of the design of an app. It is used to represent the positioning and size of the elements. The aim of a wireframe is to arrange the individual elements of the later app within the layout and not to be able to make a statement about the later, final design.
A wireframe should reflect the following points:
Typically, wireframes are used to document the project. Since this is a static representation, you are often accompanied by text passages.
A wireframe is also very helpful in communication within the development team. If it is e.g. If there are any discrepancies during the design or implementation of the design, a quickly created wireframe can be used for better illustration.
In addition, with the help of a wireframe, the first test regarding the user guidance can be carried out.
Color scheme / Corporate Identity (CI)
For the topic of colors or color scheme you would need your own article, because it contains many aspects. In general, however, one can say that there should not be too many colors in the application. It is recommended to use color palettes that do not exceed 4 to 5 different colors. This should then be distributed evenly and appropriately over the logo, the buttons and the other elements. Also the website and other marketing measures should be adapted to this color scheme.
In English, this design preview is also called "Mockup". This shows quite exactly how the app will look like later.
It should be noted that Google and Apple and other operating system manufacturers uses their own design specifications. For example, for Android, the navigation menu is at the top of the user screen, while for iOS, it is positioned at the bottom.
It doesn't hurt to ask! If you want to realize an app, please contact us. First, we roughly estimate your idea / project and give you an approximate cost and implementation period. P>
Of course we commit ourselves to secrecy and will gladly send you a corresponding NDA acronym>. p>